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What is SWOT Analysis in Business?

SWOT Analysis is a tool used in businesses around the world at all phases in their organizational growth. It’s highly recommended as the first exercise for entrepreneurs who are planning to start a new business and on a periodical basis for managers of running businesses. SWOT Analysis is nothing but a summarized look at a company’s Strengths, Weaknesses, Opportunities and Threats and hence the name. In this analysis, the strengths are compared with the weaknesses in terms of factors like technical skills, location, experience etc. internal to the business. And the opportunities are evaluated against the threats facing the business such as competitors, seasons and government policies at that particular time or in future. This provides a bird’s eye view of what’s in store for the company and can give tremendous inputs on the viability of a new business or the survival of an existing one.
by Margaret Walker on Mon, 10/11/2010 - 16:22

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